Browsing NOFIMA vitenarkiv by Author "Meyners, M."
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Clustering consumers based on product discrimination in check-all-that-apply (CATA) data
Castura, J.C; Meyners, M.; Varela, Paula; Næs, Tormod (Peer reviewed; Journal article, 2022)Consumers can be clustered based on their product-related check-all-that-apply (CATA) responses. We identify two paradoxes that can occur if these clusters are derived from conventional similarity coefficients. The first ...